OUR SERVICES
STRATEGY
A structured strategic model is the most effective method for understanding and disseminating a strategic decision both internally and externally within or outside of an organisation. By evaluating the decision criteria and the status of the aforementioned criteria through assigned scores, an objective analysis is generated. This is the point at which strategic modelling is implemented. Green Bark Consulting adheres to such models, which are straightforward and adaptable to a variety of strategic scenarios.
Strategy is a two-dimensional analytical framework utilized to determine investment choices for the brands comprising the portfolio and to evaluate the brands' potential for future growth. The simple scorecard method calculates the overall weighted score based on set criteria for each dimension. Green Bark Consulting creates a customized analytical model, which is essential to perform portfolio analysis to ascertain the strategic intent for each brand in the portfolio.
It comprises a composite forecast of the company's revenue, expenses, and net income. Typically, this is accomplished precisely by brand or segment. Optimally, roadmap analysis is carried out by comparing business forecasts for numerous strategic models to determine which strategy is prudent and which forecast is most pertinent.
It is pertinent to thoroughly examine a target brand, portfolio, or business from various angles, such as market attractiveness, scalability, promotional requirements, price point consistency prediction, competitive intensity, customer base evolution, category business practices, and more. At Green Bark Consulting, we ensure that each analysis is combined into a comprehensive decision model.
New product/business launch planning consists of several stages, the first of which is opportunity mapping and ideation. Product launches may involve anything from introducing a line extension to enhance the value of the mother brand to sourcing a novel product's introduction in the country. A new business launch will require extensive planning for the product, marketing, business model, and promotional model. The final stage involves the determination of an appropriate forecasting model, a launch strategy, and a detailed project plan of the tactics, taking into consideration the characteristics of the product or business.
BRAND BUILDING
In contrast to the customary approach to brand plan writing, Green Bark Consulting focuses significantly on the customer's perception of the brand's usage, deep insights, the competitive landscape, and the broader context of the brand environment. The Strategic planning process concludes by conducting a SWOT analysis to develop strategic levers. Based on the well-determined levers, tactical plans are formulated and accordingly prioritized. At this stage, KPIs for each action plan are drawn up, to track the effectiveness of every tactic and campaign.
Prescribing a solution for a disease or syndrome requires a proper understanding of the pathology and the treatment algorithm laid down by therapeutic guidelines. In real-life practice, most often, treatment processes become different and inadequate due to an understanding or knowledge gap, or simply due to time pressure or a lack of facilities. Green Bark Consulting dives deeper into the pathology, guidelines, and advanced processes evolving across the globe and amalgamates them with the marketing process so that the gap is bridged, treatment is close to ideal practice, and patients get a standard benefit.
At Green Bark Consulting, we see campaign delivery as the culmination of a meticulous marketing process, ensuring that every component is crafted precisely and seamlessly integrated into a cohesive package. We emphasize prudent packaging of all elements, ensuring each part is proportionately represented. Our approach includes thorough touch point analysis, strategically directing the execution of tools through appropriate mediums.
Green Bark Consulting specializes in crafting personalized digital strategies to elevate brands' multichannel customer communication success. We leverage data-driven insights and scientific rationale to develop high-impact digital creatives tailored for specific audience segments across targeted geographic locations.
As a good marketing or sales execution process demands proper measurement of the progress in terms of direction and its quantum, Green Bark Consulting is committed to reflecting, discovering, and establishing suitable criteria for such measurement of performance (KPIs) so that a continuous scoreboard drives performers that guide their direction towards achievement. In terms of the health measurement of brands, Green Bark Consulting developed composite measurement tools through a set of KPIs, known as the Brand Health Index or BHI.
Green Bark Consulting collaborates closely with market research agencies to develop tailored research solutions that extract highly relevant insights for shaping brand, portfolio, and business strategies. Our expertise spans two well-defined domains: a) developing appropriate research models and b) effectively leveraging research findings to drive actionable business decisions.
SALES FORCE EXCELLENCE
Field force operations exhibit significant variation owing to company scale and operational philosophy. Although each model possesses advantages and disadvantages, they must all be standardized to ensure operational prudence. Green Bark Consulting comprehends the operational philosophy of each sales team within an organization, the business model as well as the nature of the customer; consequently, ETMS partners are guided to structure the sales activity monitoring and its measurement points. Thus, Green Bark Consulting generates organized effort analyses beginning with the most fundamental level of automation process structuring.
Green Bark Consulting optimizes sales performance through a meticulously structured Sales Force Sizing & Deployment process. This process begins with the detailed characterization of brands, specifying factors such as call nature, frequency, intensity, and customer coverage span. It culminates in a thorough evaluation of the total effort needed to determine the optimal size of the field force. The finalization of the deployment strategy is based on this determination, considering market potential, priority, accessibility, and other relevant parameters.
Call effectiveness is influenced by numerous factors including the nature of the product, the type of customer, and the chosen selling approach. Green Bark Consulting enhances call effectiveness through strategic planning and implementation of enabling factors. These enablers encompass knowledge, skills, understanding of customer personalities, objection handling, coaching, sales commissions /incentives, etc. We have developed a tailored model that blends these enablers into a cohesive blend; customized to align with the cultural inclinations of the sales force, thereby optimizing overall sales force effectiveness.
Green Bark Consulting tailors’ incentive or commission structures to the product's and company's overall motivational needs. The motivation for incentives and commissions is tailored to accommodate the diverse nature of business mix concerns. Undoubtedly, a comprehension of human psychology and performance issues in general is at issue. Green Bark has acquired the necessary expertise through many years of working for various organizations producing a diverse range of products.
TRAINING
Green Bark Consulting places significant importance on Training Needs Analysis (TNA), believing that training should precisely address identified needs. Accordingly, our upskilling strategy is formulated using a range of TNA methodologies. Based on these insights, we develop tailored instructional designs and training sessions.
Green Bark Consulting employs a structured Training Needs Analysis (TNA) approach, supplemented by internal interviews identifying management issues effectively. This forms the foundation of our training design, further detailed through extensive deliberations, real-life case studies, presentations, and role-playing exercises. Our proven methodology has enabled us to deliver impactful training sessions tailored for various levels of sales management.
Green Bark Consulting specializes in developing customized skill facilitation models through extensive Training Needs Analyses (TNAs). We offer a variety of skill models tailored to meet our client's specific needs:
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Probing: We create customized scenarios and conduct SPIN model-based probing sessions.
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Objection Handling: We create custom scenarios to capture various objections, which are then classified and addressed accordingly.
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Key Account Management (KAM): Our KAM program goes beyond training; it involves project work where we collaborate closely with the KAM team, leveraging real-life account data to develop structured and customized Key Account strategies.
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Others include:
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The Art of Presenting Evidence
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Storytelling
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Presentation Skills for Groups.
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At Green Bark Consulting, we are committed to delivering tailored skill development solutions that drive meaningful results for our clients.
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EXCELLENCE PROGRAMS
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Multi-touchpoint communication
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Marketing Analytics to refute / prove hypothesis
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Types of Campaigns – their pros and cons
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Insight identification & application (customer & patient)
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Evaluating brand creatives (content, design, profile, colour)
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Creating Brand Health Index & its analytics
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Key Account Management
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Insight identification & application (customer & people)
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Multi data point analysis (dashboard) to draw actionable insight
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Providing and receiving feedback and acting on it
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a) Key Account Management (b) Balancing short & long term business return through Price-Vol negotiation
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Trusted by Industry Leaders
OUR PROGRAMS
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Developing and evaluating strategic options of business (brand/business)
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New Product Launch Excellence & tracking its KPIs
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Rolling KPIs™ (a registered trademark of Green Bark Consulting.)
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3 in 1 advanced model of communication design.
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Principles of brand P&L Management
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Principles of brand P&L Management (sales perspective)
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Critical / difficult conversations
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Rolling KPIs™ (a registered trademark of Green Bark Consulting.)
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Team Diversity v/s Diverse Coaching
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Building Management Insight “ Psychology of Success”
We strive to build Excellence in budding Marketers
Brand Strategy
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Not just one strategy, but selection through evaluating multiple options.
Brand Analytics
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Not just variety but employing analytics to test hypotheses.
Brand Creatives
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Not just about emphasizing the artistry but maintaining strategic correctness and
consistency throughout.
Brand Communication
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Not just being insightful but considering CFR (customer frame of reference) & Touch Points.
Brand KPI's
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Beyond tracking Processes & Results. It is imperative to monitor the shift in Beliefs & Attributes.
Brand Campaign
06
Not delivering ever changing many campaigns,
but effective consistent few.
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Primary Care Consulation
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Mental Health Support
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Sleep Tracking and Analysis
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OUR EXPERTISE
BUSINESS ANALYTICS
Where we combine intuition with the Science of Analytics.
At Green Bark Consulting, we integrate age-old wisdom with modern analytics, recognizing the value of combining intuition with data-driven insights. We prioritize capturing our clients' intuitive understanding of their business, honed through years of experience. By blending intuition with rigorous analysis, we unearth key concerns and generate hypotheses that are then rigorously tested through precise diagnostic analytics, ensuring that our solutions are grounded in instinct and evidence.
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OUR STORY
"Nature offers a marvelous solution and let us not miss out on this unique learning."
Leaves are considered the main conduit of a tree. They conduct the process of photosynthesis to produce food for their survival and the nourishment of the tree. Trees grow in conducive places like rainforests, yet how do they grow in the most inhospitable cold climates, deserts, and atop snow-capped mountains, where leaves are slender with the least surface area and virtually cannot produce enough food?
"Nature offers a marvellous solution and let us not miss out on this unique learning."
Leaves are considered the main conduit of a tree. They conduct the process of photosynthesis to produce food for their survival and the nourishment of the tree. Trees grow in conducive places like rainforests, yet how do they grow in the most inhospitable cold climates, deserts, and atop snow-capped mountains, where leaves are slender with the least surface area and virtually cannot produce enough food?
In these bleak conditions, the dead tissue or the bark comes to its rescue. It turns green and contains chlorophyll, a vital ingredient that traps the sunlight’s energy and thus produces food. One can notice this in trees like the aspen, striped maple, etc., where the Green Bark of these trees supplies them with their much-needed food for life. A dead brown bark not expected to perform a vital role gets alive & green to produce food. Here is the story of great rejuvenation or revival, a wonderful example of “Natural Excellence.”
In these bleak conditions, the dead tissue or the bark comes to its rescue. It turns green and contains chlorophyll, a vital ingredient that traps the sunlight’s energy and thus produces food. One can notice this in trees like the aspen, striped maple, etc., where the Green Bark of these trees supplies them with their much-needed food for life. A dead brown bark not expected to perform a vital role gets alive & green to produce food. Here is the story of great rejuvenation or revival, a wonderful example of “Natural Excellence.”
OUR VALUES
Excellence
Commitment to ‘excellence’ in every piece of work we do.
Client Centricity
Client Centricity is at the core of our heart.
Authenticity
Authenticity is our endeavor for every solution we offer.
Growth
Growth through learning and thus building a knowledge culture.
EXCELLENCE
Commitment to ‘excellence’ in every piece of work we do
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CLIENT-CENTRICITY
Client Centricity is at the core of our heart
02
AUTHENTICITY
Authenticity is our endeavor for every solution we offer
03
GROWTH
Growth through learning and thus building a knowledge culture
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Let's explore solutions together
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Green Bark Consulting
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